Featured Supplier: Alphabroder.
In their Nov 20, 2020 blog, our featured supplier Alphabroder writes about Louis Vuitton bringing Virgil Abloh on board as the creative director of menswear back in 2018. Abloh is the creator of streetwear brand Off-White. This new hire influenced a line of luxury houses such as Balenciaga and Gucci to offer luxe streetwear at premium prices.
They write about street style hoodies becoming far easier for decorators to produce for a few reasons. Their screen printers and embroiderers have added more imprinting options and customization capabilities to their product lines. This has allowed them to offer lower order minimums for higher-margin pieces like hoodies giving higher fashion choices for organizations looking to order promotional apparel.