From t-shirts, to bags to stationery, your company needs a variety of promo gear. Luckily, there’s a promotional product for every brand and every occasion!.
Whether you’re a small start-up, a non-profit, or a large corporate company, promotional products are an integral part (or at least they should be!) of your brand strategy to better connect with potential clients/customers, generate new leads, help promote your goods and services and complete your brand positioning within your niche industry. They are effective, they are versatile and they are numerous. This is always great news for us, but we promise it’s even better news for you and your business.
We’ve been customizing promotional apparel and products for over 20 years now and we’ve come to learn that no brand gets left behind when it comes to promotional items! There’s something for everyone and the best part is, the products all have their own unique impact on your target market, helping you to expand your reach and connect in a way that supports conversion (sales!). The greater variety in promotional products, the greater the opportunities you have to make an impact.
“Make sure that your promotional merchandise is of high-quality standards and preferably branded. People will associate premium quality of the gift items with your quality of business.”Designhill
You’re probably wondering, “but what are the best products for me and my brand? Which ones will help me reach my goals?” Of course, these questions are very personal to your company and goals, and we can’t answer them here. But what we can do, is we can explain the impact that popular items/apparel have and why having a variety is important. This will give you a better idea of what you should be creating for your business. And if you still want more guidance, reach out and we’ll get you set up – with artwork, with a plan, and with all the customized promotional products you can imagine. Our creative team loves to collaborate to find the perfect collection for you!
So why the variety? Why can’t I just customize some pens and sticky notes and call it a day?
The short answer: diversity in your branded products allows you to interact with and reach a larger and more diverse audience. Access to a bigger pool of potential consumers.
According to a study by PPAI, 94% of people remember from where they received a promotional product gift and of those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items for one to four years. In addition, promotional products draw a whopping 500% more referrals from customers who are satisfied with the gift items1.
These crucial stats lay emphasis on the significance of promotional products for marketing and brand recognition.
Having a collection of diverse promotional products in your arsenal means that you have several different kinds of business cards to choose from. Business cards introduce your company and its products to the consumers. Your promotional products also function more or less in the same way but with better results.
They’re tangible business cards that people can use daily and that people take with them on the go for other people to see (think pens, notepads, and thermoses/water bottles).
We’re going to take our top promotional product requests, break down their impact and show you why they are a popular choice! Who knows, we may come up with your next S&R project 😉
The impact of a branded tee is multi-fold. The first, and maybe most obvious, the reason why it’s worth investing in personalized apparel for your team and for giveaways, is that it becomes walking advertising. Hello, extended reach! Secondly, branded apparel creates unity among members of your team or members of an event, building solidarity and trust among team members, employees, students, customers, and clients.
Visual information is processed 600,000 times faster compared to text and audio, meaning our minds are made to retain more visual information. This also means that there’s a greater chance that people will remember you for a longer period of time after having seen your logo and slogan written on a t-shirt, hoodie, cold weather jacket, vest or long sleeve. Customized promotional apparel for the win!
We have partnerships with Canada’s top apparel suppliers including Alphabroder, SandS Canada, Stormtech (all the tech gear you could want from coats, vests, flannels, cargo shirts, backpacks, masks), Sanmar and Technosport.
The great thing about promo products like these – pens, sticky notes, note pads, pens, rulers – is that they can be used for months after receiving them. Such quality products help keep consumers engaged with a brand long after they’ve interacted with them. A one-time distribution of your branded pen, notebook, notepad, mug or water bottle is good enough to engage consumers with your brand/logo for months after the interaction.
When it comes to stationery when it is well-designed and of high quality, you effectively increase your credibility in the market. People are more likely to stay connected to and do business with a company that has a professional image. Branded stationery gives you the opportunity to make an excellent first impression and show off your professionalism.
The key to branded stationery is to ensure you’re using high-quality products (that’s where we come in). The higher the quality, the more likely it is that people will continue to use your pens/pencils/notepads. The easier and more fun it is to use, the longer customers and business associates will use it.
Let’s find you the perfect stationery for your company!
Mugs and water bottles/thermoses are very popular items to brand. They may take up a bit more of your budget, compared to ordering pens for example, but they are low cost compared to many other marketing/advertising initiatives like print ads, radio, or paid social/web ads. Trust us when we say that water bottles have a very high ROI (return on investment). Especially when it comes to trade shows and events as promotional giveaways.
People love free things, but when the free things they receive are products they can use and incorporate into their everyday life routine, it’s just the cherry on top of the ice cream! Mugs, water bottles, and thermoses do just that. Water bottles and thermoses, in particular, can be used after the fact in a number of different settings; at the gym, yoga studio, on the subway for the commute to and from work, on a walk, or run through the city. The list goes on! They are an incredible form of free mobile advertising.
What’s extra nice about water bottles as brand advertising, is you get to choose your brand’s personality as well as the message on it. You can pick from many different shapes, sizes, colours, and placements of your logo/slogan. And of course, all the bottles/mugs/thermoses we have access to are of the highest quality from reputable Canadian suppliers.
Another added bonus to customizing mugs and water bottles? They are great for social responsibility marketing or environmental conservation marketing. Eliminating single-use plastic is huge and we are all about promoting sustainability and eco-conscious values through branded products. Win-win!
So, have we convinced you to add custom-printed water bottles into your 2022 brand/company budget or what?!
“The most important purpose that a promotion serves is that it sets a business apart from its competitors. No business will ever need to run any promotions if there wasn’t any competition. You have to stay ahead of your competitors in order for customers to keep doing business with you.” –b2bmarketing.net
One thing to remember; to ensure a positive, worthwhile impact, it’s important to be creative with your promo products and to work out a strategy that’s best for your brand and your business. Picking items that are not only useful but unique and of high quality will, in turn, yield a broader impact on your market and convert people to customers.
We’d love to help you develop an effective promotional product plan for your business! Send us an email to set up a discovery call or call us during the week to connect with our team and start your project on the right foot.
We can’t wait to hear from you!
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Footnote 1. “5 Reasons Why Promotional Products Are Crucial For Any Business”, Designhill (blog), January 7 2022,