How promotional products can help you reach your brand and company goals for 2022. Let’s get creative!.
The world has changed. None of us can go back. All we can do is our best. And sometimes the best that we can do… is to start over.Avengers: Endgame, Hayley Atwell – Peggy Carter
With 2021 finally behind us we’re looking ahead with optimism and enthusiasm. We’re excited for new opportunities, new projects to work on, and new clients! We’re restocking our shelves, working closely with suppliers to update our current catalog to add in new products, and paving a path for another great year at S&R Apparel and Promotional Products. We’re ready for you, 2022.
We’re all-year-round goal-setters, so the start of a new year doesn’t necessarily mean brand new mountains to climb for us. We’re constantly innovating and adapting to meet our client expectations and offer the highest quality branding, printing services, and project management here in Vancouver. However, we know the importance of setting business/brand objectives and sticking to them. It’s how our founder Steve got the company up and running and how we have grown and evolved over more than 20 years.
Setting goals for your brand and its position within your marketplace is always important. Branding objectives are actionable steps or a plan to improve brand awareness, engagement, market shares, image and/or recognition. Your particular brand goals will vary year by year based on factors such as your company size, products, team members, marketing strategies, and target audience.
Five major brand goals include:
- Building awareness
- Creating an emotional connection
- Differentiating your offering
- Creating credibility and trust
- Motivating purchasing
And of course, there are always little goals within these high-level, overarching goals that you can set and accomplish as the year progresses. Not all objectives need to be big! Some years the focus may primarily be on brand recognition through smaller-scale efforts. And that’s a-okay. Meet your business where it’s at so it can effectively and successfully grow over time.
Whichever goals you have for your company, start-up or non-profit this year, promotional products are a surefire way to help you reach any or all of them. Level up the quality of your promotional materials or outfit your team in branded apparel for all trade shows and events. The impact that high-quality branded promotional items can have on the success of your company, as well as your team’s morale and work ethic, is huge.
Better than a business card
Using promotional items strategically — by building a campaign around them or matching the item to a theme of an event — can help you increase leads, sales, customer loyalty, and brand awareness. Promotional products give a unique and creative flair to advertising campaigns, office spaces, and even orders sent to customers in the mail. Promotional items and gear provide a powerful, yet cost-effective means to promote any business. And lucky for you, we have so many different products and garments that will let your business’ creativity and products shine.
Promotional products are more than branding tools, they are quality lead generators. Pens, notepads, journals, mugs, water bottles, towels, caps, and other branded items have proven to make a long-lasting impression on current and potential customers. Creative promotional products help your company stand out from your competitors and make it easier for customers to recognize your company the moment they see your brand colours and striking logo. Let your logo work for you.
Connect through promo swag
People love free stuff and thankfully, free custom merchandise can feel more personal to consumers. So while you’re making potential customers/clients happy with fun, interactive and useful promotional products, you are also making people feel more connected to your brand, which ultimately leaves an impactful impression. Consumers who have merchandise are more likely to have a positive image of your brand. They are also more likely to recommend your business to others.
When designed and used well, promotional products have the capability to raise brand awareness, generate new clients, and improve your company’s bottom line. It’s that simple.
“Which promotional products are best for my brand?”
While the answer to this can change throughout every season/phase of your business, there are some products that are tried and true that we always suggest to startups, small-large enterprises, institutions, as well as not-for-profit organizations who want to build their brand’s promotional product collection.
In our fast-paced, go-go-go world, a water bottle is as essential as your wallet, cell phone, and keys when you leave the house. It’s the best way to ensure you’re drinking enough water throughout your busy days running errands, exercising, and working in the office. And because they can be taken anywhere, water bottles are fantastic vehicles to deliver your message and brand to a wide range of audiences; people you may never reach otherwise. Our suppliers offer a huge range of reusable water bottle styles, from plastic, aluminum, stainless steel, and glass – and eco-friendly, sustainable options too of course!
Flexible, cost-effective, and always useful, are the characteristics that make water bottles great for marketing.
Stationery is an important element of branding that can help your small business stand out, while also allowing for extra promotion to prospective customers. Branded stationery enhances a brand’s image, and it adds a layer of trust and recognition that customers seek. Well-designed stationery with strategically-placed design elements can help reinforce and communicate your brand. Stationery is often the first point of contact your customers have with your company or non-profit, therefore it is essential to have well-designed business stationery to help make an excellent first impression.
Stationery allows you to promote your business continuously and non-intrusively. These cost-efficient marketing tools put your brand at the forefront of customers’ and business associates’ minds whenever they see your items.
These are always a hit, and actually, one of the most effective promotional pieces you can include in your strategy to reach your 2022 brand objectives! As giveaway items, gifts for clients or influencers, or as outfits for your entire team, t-shirts, and other seasonal tee designs are great promotional items to add to your collection.
There are many reasons we love a good t-shirt. To name a few…they are mobile advertising, they have a practical everyday use, they are a canvas for endless design opportunities, they help employees feel like part of a team and they are low cost to produce. T-shirts are also incredibly versatile when it comes to customizing. We can embroider, silkscreen or vinyl print, and because we only purchase from Canada’s top suppliers and their extensive catalogs of high-quality apparel, your customized shirts will be worn over and over again, extending the life of your brand messaging. T-shirts are an overall great investment!
When you’re deciding on what promotional products to use, keep in mind what the customer is most likely to hang onto. A t-shirt is a wearable item, which is a win for them, and you can brand them, which is a win for you.
So, what are your brand goals for this brand new year?! Let us help your reach them!
Need a little help in the creativity department? We have a team for that! Our creative leads are here to assist you in revamping your logo, planning out your products, and achieving your business goals.
Let’s work together! Send us an email or give us a call.
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